China Organization Against Domestic Violence: Uncover

China Organization Against Domestic Violence: Uncover

Cover it or Uncover it?

Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrators: Xiao Longhua, Jody Xiong
Photographer: Song Bo
Published: February 2008

Your rating: None Average: 8.6 (16 votes)

Comments

Submitted by floydeepurple on Thu, 2008-07-03 08:02.

too gruesome. but good if it gets the desired response.

Submitted by ahmed ragheb on Thu, 2008-07-03 10:43.

cooooool

Submitted by leaking bucket. on Thu, 2008-07-03 10:49.

I don't know any envelope that is opened like that, or with that much care.

I like the idea, but I think you need to include some perforations (FedEx envelope).

That's my first thought...

Submitted by krautland on Thu, 2008-07-03 14:28.

wow, I really like this. good concept, great design.

I don't know any envelope that is opened like that
so? I know a bazillion printers who will gladly make those.

Submitted by leaking bucket. on Thu, 2008-07-03 23:03.

SO krautland, if you bothered reading the rest of my comment, you will see I suggested a way to make it more accessible for the consumer.

Getting a printer to make it is not the point. Having your target audience open it the way it needs to be opened (in order to get the full effect/message) IS THE POINT.

Submitted by krautland on Tue, 2008-07-08 07:28.

"Having your target audience open it the way it needs to be opened (in order to get the full effect/message) IS THE POINT."

which is really simple unless you are a bleeding amateur.

Submitted by leaking bucket. on Thu, 2008-07-10 11:12.

If you really believe people will open up the envelopes like it is being depicted, then good for you.

I on the other hand would prefer to know that they are opening it the way I want them to.

ANYWAY, you see it one way, I see it another. Time to move on :)

Submitted by imgns on Thu, 2008-07-03 14:51.

awesom, great combination of concept and graphic. It´s shocking but efective. love it.

Submitted by franksandres on Thu, 2008-07-03 19:31.

Really good, guys.

monotone's picture
Submitted by monotone on Thu, 2008-07-03 22:02.

I love the copy.

Shehzad's picture
Submitted by Shehzad on Thu, 2008-07-03 23:19.

looks fine, but opening an envelope in such a way looks fake.

Submitted by theanc on Fri, 2008-07-04 16:10.

Really cool. Finally they're more occupied making good ads than making babies.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Submitted by NEWWORLD on Sat, 2008-07-05 00:26.

Great idea!!! cooooool
I looked up it, it had two entries getting finalists(cannes&clio), it should result in a bigger awards, what a pity!!

Submitted by Frits Harkema on Sun, 2008-07-06 04:43.

Finally and in-the-box idea. There should be more of those.

Submitted by Dzsoi on Tue, 2008-07-08 03:12.

Very good! Although the drawing is a bit funny in style. Maybe just me.