China Organization Against Domestic Violence: Uncover

Cover it or Uncover it?

Advertising Agency: DDB Shanghai, China
Creative Directors: Jody Xiong
Art Directors: Jody Xiong
Copywriter: Meredin Xu
Illustrators: Jody Xiong
Photographer: Song Bo
Published: February 2008

16 comments

floydeepurple's picture
floydeepurple
349 pencils

too gruesome. but good if it gets the desired response.

ahmed ragheb's picture
ahmed ragheb
297 pencils

cooooool

leaking bucket.'s picture
leaking bucket.
136 pencils

I don't know any envelope that is opened like that, or with that much care.

I like the idea, but I think you need to include some perforations (FedEx envelope).

krautland's picture
krautland
3216 pencils

wow, I really like this. good concept, great design.

I don't know any envelope that is opened like that
so? I know a bazillion printers who will gladly make those.

leaking bucket.'s picture
leaking bucket.
136 pencils

SO krautland, if you bothered reading the rest of my comment, you will see I suggested a way to make it more accessible for the consumer.

Getting a printer to make it is not the point. Having your target audience open it the way it needs to be opened (in order to get the full effect/message) IS THE POINT.

krautland's picture
krautland
3216 pencils

"Having your target audience open it the way it needs to be opened (in order to get the full effect/message) IS THE POINT."

which is really simple unless you are a bleeding amateur.

leaking bucket.'s picture
leaking bucket.
136 pencils

If you really believe people will open up the envelopes like it is being depicted, then good for you.

I on the other hand would prefer to know that they are opening it the way I want them to.

ANYWAY, you see it one way, I see it another. Time to move on :)

imgns's picture
imgns
68 pencils

awesom, great combination of concept and graphic. It´s shocking but efective. love it.

franksandres's picture
franksandres
172 pencils

Really good, guys.

monotone's picture
monotone
301 pencils

I love the copy.

StuartLittle's picture
StuartLittle
468 pencils

looks fine, but opening an envelope in such a way looks fake.

theanc's picture
theanc
2781 pencils

Really cool. Finally they're more occupied making good ads than making babies.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

NEWWORLD's picture
NEWWORLD
2 pencils

Great idea!!! cooooool
I looked up it, it had two entries getting finalists(cannes&clio), it should result in a bigger awards, what a pity!!

Frits Harkema's picture
Frits Harkema
713 pencils

Finally and in-the-box idea. There should be more of those.

Guest commenter's picture
Guest commenter

excellent

Guest's picture
Guest

ooh..
I bet korea must have those kind of envelopes.!
so cooooooooooool

Log in or register to post comments