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Applause

Agency: 
Published/Aired: 
February 2008
Description: 

This invitation is full of applause.
It applauds you for preferring us.
It applauds you for taking such good care of your Chevrolet.
And it'll take care of applause for you at a spectacular play.

Advertising Agency: Rapp Collins Colombia, Bogotá, Colombia
Creative Directors: Pablo Castro, Juan David Botero
Art Directors: Maria Mercedes Cortés, Yesid Suárez
Copywriter: Carlos Jaramillo

Comments (7)

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Highest Rated

raverus's picture
raverus
Activity Score 1476

agree, with the forced

JD's picture
JD
Activity Score 40

Bit forced I would say. But at least it's solved my problem of clapping at the theatre - damn hand to hand co-ordination, I just... can't... get them... to... meet!

BigBrother's picture
BigBrother
Activity Score 94

Interesting to see creativity within a CRM program, which has a whole set of different objectives. These people already have the product (their Chevrolet vehicles) and now it's time to find reasons for them to keep them. With strategies like theatre invitations, there is an incentive, but not necessarily an original creative. In that sense, this piece works for me because it gives me a "you're special for us" feeling in what could be a simple invitation.

And JD, it's not the clapping itself, I think this is about what applause can mean. ¿Right?

JD's picture
JD
Activity Score 40

Yeah, for me it just feels like a bit of a cheap gimmick that tries to force a creative link between a thank you note and theatre tickets. But maybe I'm just been negative.

Delfondo's picture
Delfondo
Activity Score 86

Muy lindo el Board. Solo falta que tenga una buena idea.

white widow's picture
white widow
Activity Score 137

it's too Forced

simon.gross's picture
simon.gross
Activity Score 541

This is a very long bow.

raverus's picture
raverus
Activity Score 1476

agree, with the forced

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