Advertising Agency: Ludocca, São Paulo, Brazil
Creative Directors: Cássio Moron, Marco Monteiro, Pedro Guerra
Creative VP: Guga Ketzer
Art Director: Fernanda Fajardo
Copywriter: Jose Arnaldo Suaid
Published: December 2010
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
5 Comments
It's nice but will this really change any behaviours? Pretty costly too ;p
http://jackmancer.com/
http://twitter.com/jackmancer/
Great idea. And, looking at the mechanics of the piece, this is a relatively low-cost breathalyser too: tiny vial of reactive crystals, printed bag, plastic tube. Couple of Euro if sourced at a decent volume. And behaviour changing? It's a magazine for petrolheads, so I don't think the agency was expecting miracles. BUT if something's made available, for free, that's useful, it'll be used. I'm certain that every single one of these units was used. What the driver did next is down to conscience, but at least it served as a mirror to behaviour. And it seems that CCR is the Brazilian Highways association, so full marks for them for the initiative here.
Fantastic simple idea.
What hath God wrought
Nice attempt, and may be it becomes effective.. But will anyone read a magazine before going out after boozing?
Nice Idea...would've been better if it's not only found in the magazine...it'll be useful...