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Breathalizer

Agency: 
Published/Aired: 
December 2010
Description: 

Direct advertisment created by Ludocca, Brazil for CCR, within the category: Public Interest, NGO.

Advertising Agency: Ludocca, São Paulo, Brazil
Creative Directors: Cássio Moron, Marco Monteiro, Pedro Guerra
Creative VP: Guga Ketzer
Art Director: Fernanda Fajardo
Copywriter: Jose Arnaldo Suaid

Comments (5)

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Highest Rated

Stayzk8's picture
Stayzk8
Activity Score 67

Nice Idea...would've been better if it's not only found in the magazine...it'll be useful...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's nice but will this really change any behaviours? Pretty costly too ;p

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Great idea. And, looking at the mechanics of the piece, this is a relatively low-cost breathalyser too: tiny vial of reactive crystals, printed bag, plastic tube. Couple of Euro if sourced at a decent volume. And behaviour changing? It's a magazine for petrolheads, so I don't think the agency was expecting miracles. BUT if something's made available, for free, that's useful, it'll be used. I'm certain that every single one of these units was used. What the driver did next is down to conscience, but at least it served as a mirror to behaviour. And it seems that CCR is the Brazilian Highways association, so full marks for them for the initiative here.

morse's picture
morse
Activity Score 17691

Fantastic simple idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sdb's picture
Sdb
Activity Score 1362

Nice attempt, and may be it becomes effective.. But will anyone read a magazine before going out after boozing?

Stayzk8's picture
Stayzk8
Activity Score 67

Nice Idea...would've been better if it's not only found in the magazine...it'll be useful...

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