Cancer Patients Aid Association: Smokers' survey

Smoking does more than what meets your eyes. Quit now.

Advertising Agency: Grey Worldwide India, New Delhi
Copywriter: Anu Gulati
Art Director: Manoj Deb
Creative Directors: Manoj Deb
Released: December 2008


truecopy's picture
398 pencils

Nice work guys. Congratulations.

"Sex sells. Truth even better." - A friend

pretty good's picture
pretty good
364 pencils

Wow. I can see this being really affective. Very nice.

Olafski001's picture
1193 pencils

i allready feel bad and i didn't even fill it out for real
effective shit

puppiepoppy's picture
1634 pencils

Is this staged at the agency? Grey (or G2 in certain countries) do cigarette account. Niceeee.

adsthinker's picture
119 pencils

hoho, it works!! Brilliant!!

Vicomte's picture
287 pencils

I love it. Really great

JFDreamer's picture
176 pencils

Feels effective.

I have one question, I used to work for Grey for a couple of years and we had tobacco clients. Kinda strange Grey made this if they work with cigarettes all around the world. My comment is not ment to question rather this action is real or not, just to know how they could manage to do it.

puppiepoppy's picture
1634 pencils

I think the photographs were taken in the agency. :) The idea never sees the real smokers. Probably. How can they be creating anti-tobacco work while back in their studios, they are churning out POS stuffs to sells cigarettes? Just don't make sense...except in the award judging room.

deadlinecanwait's picture
109 pencils

Well, i dont think so ….Anyways its a good piece of work and fresh idea… and i think a winner.congrats!

conan o brien's picture
conan o brien
90 pencils


StarlaY's picture
310 pencils

that's a great idea! congrats guys...

“Inspiration exists, but it has to find us working.” Picasso.

drunk dave's picture
drunk dave
1066 pencils

one of grey's biggest accounts is lucky strike... ha ha , i love this game.

Jet Lee's picture
Jet Lee
127 pencils

and DUNHILL. haha.

Great idea though. Love it.

capywriter's picture
5509 pencils

Super idea... very confronting

t_m's picture
6 pencils

great insight makes it stand out!!

sonucoues2002's picture
804 pencils

some one says In AOW tht indian copy the ideas
now how abt this guys

fundoo idea

tanmay's picture
91 pencils

Don't worry about people generalizing Indian work. In life you'll always meet assholes.

chintan ruparel's picture
chintan ruparel
1516 pencils

wish i'd thought of this...*sigh*

gr8 idea!

~ old habits die hard, older ones never do ~

nextt's picture
33 pencils

No doubt this is a "smart advertising idea". But I'm a smoker. In real life, if I get played like this, I might laugh, but no way is the message gonna hit home anymore than the myriad "scare tactics" anti-smoking ads out there. Creative? Very. Effective to actual target market? Doubtful.

vinoth's picture
48 pencils

i agree with you... good in terms of creativity and doubtful in terms of effectiveness...

Guest's picture

well,,,that's really great!!
it can help to inform other that they will know!!
and probably,,,to be able for them to quit on it.....

raavigeorgian's picture
2444 pencils

good job Grey New Delhi...keep them coming

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