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22 Comments
Nice work guys. Congratulations.
"Sex sells. Truth even better."
A friend
Wow. I can see this being really affective. Very nice.
i allready feel bad and i didn't even fill it out for real
effective shit
Is this staged at the agency? Grey (or G2 in certain countries) do cigarette account. Niceeee.
www.michaelwongcc.com
hoho, it works!! Brilliant!!
I love it. Really great
Feels effective.
I have one question, I used to work for Grey for a couple of years and we had tobacco clients. Kinda strange Grey made this if they work with cigarettes all around the world. My comment is not ment to question rather this action is real or not, just to know how they could manage to do it.
keep smilling
I think the photographs were taken in the agency. :) The idea never sees the real smokers. Probably. How can they be creating anti-tobacco work while back in their studios, they are churning out POS stuffs to sells cigarettes? Just don't make sense...except in the award judging room.
www.michaelwongcc.com
Well, i dont think so ….Anyways its a good piece of work and fresh idea… and i think a winner.congrats!
smart.
that's a great idea! congrats guys...
“Inspiration exists, but it has to find us working.” Picasso.
one of grey's biggest accounts is lucky strike... ha ha , i love this game.
and DUNHILL. haha.
Great idea though. Love it.
Super idea... very confronting
great insight makes it stand out!!
some one says In AOW tht indian copy the ideas
now how abt this guys
fundoo idea
Don't worry about people generalizing Indian work. In life you'll always meet assholes.
wish i'd thought of this...*sigh*
gr8 idea!
~ old habits die hard, older ones never do ~
No doubt this is a "smart advertising idea". But I'm a smoker. In real life, if I get played like this, I might laugh, but no way is the message gonna hit home anymore than the myriad "scare tactics" anti-smoking ads out there. Creative? Very. Effective to actual target market? Doubtful.
i agree with you... good in terms of creativity and doubtful in terms of effectiveness...
well,,,that's really great!!
it can help to inform other people..so that they will know!!
and probably,,,to be able for them to quit on it.....
good job Grey New Delhi...keep them coming