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Bar menu, hidden price

Agency: 
Published/Aired: 
January 2013
Description: 

The Brass Bar is the VIP club of Café Opera. If you actually do care about the prices and rub the menu, the prices will be visual for a short time and then go back to black.

If you do care about the prices, warm up the black area with your finger.

Advertising Agency: Det, Stockholm, Sweden
Art Director: Gustaf Boman
Print house: Digaloo

Comments (5)

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Highest Rated

ankitadv's picture
ankitadv
Activity Score 818

awesome

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice touch to the menucard - actually a bit reminiscent to this Chivas Regal ad; http://mohak.files.wordpress.com/2006/10/chivas-regal-no-bottle-neil-f...

kleenex's picture
kleenex
Activity Score 43473

Horrible idea.

unixiic's picture
unixiic
Activity Score 6

it's a refreshing idea, but i am start to wondering why they use on menu?

auliviet's picture
auliviet
Activity Score 179

Nice concept but not for a menu. I think everybody do care about the price

ankitadv's picture
ankitadv
Activity Score 818

awesome

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