Bulk Cat Litter Warehouse: Direct mail targets your kitty

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Account Manager: Marie Lunny
Print Producers: Cary Emley, Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Content Strategist: Leah Gregg
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley, Gracie, Prince Ruv, Bagheera, Pebble
Published: February 2014


kcalheiros's picture
127 pencils

Very good and original.

damnson's picture
9558 pencils

That's great, but did it really work?

An axe murderer of ads.

MacMonkey's picture
293 pencils

Feels like a nice little cat dog walker.

kleenex's picture
34556 pencils


2 eyeballs's picture
2 eyeballs
64 pencils


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