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Bulk Cat Litter Warehouse: Direct mail targets your kitty

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Account Manager: Marie Lunny
Print Producers: Cary Emley, Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Content Strategist: Leah Gregg
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley, Gracie, Prince Ruv, Bagheera, Pebble
Published: February 2014

5 comments

kcalheiros's picture
kcalheiros
127 pencils

Very good and original.

damnson's picture
damnson
9558 pencils

That's great, but did it really work?

An axe murderer of ads.

MacMonkey's picture
MacMonkey
293 pencils

Feels like a nice little cat dog walker.

kleenex's picture
kleenex
34556 pencils

BRILLIANT!!!

2 eyeballs's picture
2 eyeballs
64 pencils

great!

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