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Direct mail targets your kitty

Agency: 
Published/Aired: 
February 2014
Description: 

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Account Manager: Marie Lunny
Print Producers: Cary Emley, Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Content Strategist: Leah Gregg
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley, Gracie, Prince Ruv, Bagheera, Pebble

Comments (5)

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Highest Rated

2 eyeballs's picture
2 eyeballs
Activity Score 62

great!

kcalheiros's picture
kcalheiros
Activity Score 127

Very good and original.

damnson's picture
damnson
Activity Score 11517

That's great, but did it really work?

An axe murderer of ads.

MacMonkey's picture
MacMonkey
Activity Score 313

Feels like a nice little cat dog walker.

kleenex's picture
kleenex
Activity Score 44069

BRILLIANT!!!

2 eyeballs's picture
2 eyeballs
Activity Score 62

great!

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