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Bike tool

Agency: 
Published/Aired: 
September 2010
Description: 

Broke Bike Alley's business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer.

Advertising Agency: Rethink, Canada

Comments (15)

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Highest Rated

Shridevi's picture
Shridevi
Activity Score 184

Cool! :)

Roger Keynes's picture
Roger Keynes
Activity Score 5498

That's the one, meThinks.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

Brilliant!

Guest's picture
Guest

This seems very similar to something we'd done last year.

http://awards.dandad.org/2009/categories/grpd/graphic-design/26401/spa...

silvi's picture
silvi
Activity Score 4172

Exactly the same.

Guest's picture
Guest

really nice idea though its costly...............waiting for a client who will be able spend this much amount :)

Guest's picture
Guest

i think this idea has been done, in fact a D&AD winner
http://awards.dandad.org/2009/categories/grpd/graphic-design/26401/spa...

Guest's picture
Guest

Mind you, how much would that bloody hurt, tightening axle nuts?!!!

andyStock's picture
andyStock
Activity Score 666

Again, love it!

Guest's picture
Guest

Nice idea, but I think you'll probably see a unicorn or leprechaun before you ever see one of these business cards.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Killer.

Guest's picture
Guest

is rethink an DM only agency?

Chris's picture
Chris
Activity Score 1985

too good to give away.

Cheerriiee's picture
Cheerriiee
Activity Score 952

Can i have one, please, please !!!!
I Beg you!!
hahaha lovely!

Guest's picture
Guest

Definitely not a new idea, but for the person who gets one of these it's definitely something new and fun.

So.. even if it never gets old, it's old ;)

Shridevi's picture
Shridevi
Activity Score 184

Cool! :)

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