Broke Bike Alley: Bike tool
Broke Bike Alley's business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer.
Advertising Agency: Rethink, Canada


15 comments
That's the one, meThinks.
Will Think for Salary
Brilliant!
This seems very similar to something we'd done last year.
http://awards.dandad.org/2009/categories/grpd/graphic-design/26401/spa...
Exactly the same.
really nice idea though its costly...............waiting for a client who will be able spend this much amount :)
i think this idea has been done, in fact a D&AD winner
http://awards.dandad.org/2009/categories/grpd/graphic-design/26401/spa...
Mind you, how much would that bloody hurt, tightening axle nuts?!!!
Again, love it!
Nice idea, but I think you'll probably see a unicorn or leprechaun before you ever see one of these business cards.
Killer.
is rethink an DM only agency?
too good to give away.
Can i have one, please, please !!!!
I Beg you!!
hahaha lovely!
Definitely not a new idea, but for the person who gets one of these it's definitely something new and fun.
So.. even if it never gets old, it's old ;)
Cool! :)