Breeze Excel: T-shirt

Confidence to remove stains in 1 wash.

Advertising Agency: LOWE, Bangkok, Thailand
Regional Creative Director / Copywriter: Clinton Manson
Regional Creative Director / Art Director: Dominic Stallard
SVP Creative Resources: Piyachat Cholasap


funky_frogii's picture
2536 pencils

]wow thata very very goooooooood.

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

floydeepurple's picture
349 pencils

Another great piece of work in a row. Very nice.

ODoyle's picture
260 pencils


dasgoodads's picture
101 pencils

Really great idea.

Disco Munky's picture
Disco Munky
3900 pencils

Really nice. Haven't seen a mailer quite like this before (although there will be people saying "done" in a minute).

You've got to be pretty confident in the product to do this, but never the less it's a very clever solution to the brief.

Well done. I'm a bit jealous.

"stay low, move fast"

Doin' it for the points

CapeHK's picture
181 pencils

fuckin good!

jmscarane's picture
48 pencils

I'm curious how much this mailer cost to put out.

whitespace's picture
1953 pencils

Stains are one thing... but that pen ink looks pretty sunken in.

pindi's picture
115 pencils

i wonder if those stain really gone with only 1 wash ?_?
love the idea though..

Alistair C.'s picture
Alistair C.
692 pencils

i think the idea is very good.

but.. i don't believe their claim or any other detergent's claim to remove stains in 1 wash. It might remove dirt, but grease and pen ink no...

theanc's picture
2781 pencils
adi_in's picture
25 pencils

nailed it.

spidey's picture
42 pencils

what if the stains does'nt wash out, hehe

sherlock's picture
4 pencils

Before you do scam ads, understand the market you work in, or else you'll get found out.
Unsealed dm in Thailand? . DM sent to Thai house wives, up-country ? With English copy inside??? I don't think so.....! In Thailand, Thais predominantly speak Thai and read Thai. English is a very very distant second. Up-country, no Thai house wife speaks, let alone reads English, or more to the point English dm copy.

mnzm0069's picture
17 pencils

not really the same, but same back concept. just thought it was interesting.

peterstrange's picture
141 pencils


Handsome Wong's picture
Handsome Wong
28 pencils

Good idea!!

mohamed24in's picture
4 pencils

Great Idea

rauliten's picture
393 pencils

Genial el DM!!!!

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