Breeze Excel: T-shirt

Breeze Excel: T-shirt

Confidence to remove stains in 1 wash.

Advertising Agency: LOWE, Bangkok, Thailand
Regional Creative Director / Copywriter: Clinton Manson
Regional Creative Director / Art Director: Dominic Stallard
SVP Creative Resources: Piyachat Cholasap

Your rating: None Average: 8.7 (19 votes)

Comments

Funky_Frogii's picture

]wow thata very very goooooooood.

love anything creative
http://addot.blogspot.com/

Another great piece of work in a row. Very nice.

Not-a-bad!

Really great idea.

www.dasgoodads.com

Really nice. Haven't seen a mailer quite like this before (although there will be people saying "done" in a minute).

You've got to be pretty confident in the product to do this, but never the less it's a very clever solution to the brief.

Well done. I'm a bit jealous.

"stay low, move fast"

fuckin good!

I'm curious how much this mailer cost to put out.
--

www.dasgoodads.com

Stains are one thing... but that pen ink looks pretty sunken in.

i wonder if those stain really gone with only 1 wash ?_?
love the idea though..

i think the idea is very good.

but.. i don't believe their claim or any other detergent's claim to remove stains in 1 wash. It might remove dirt, but grease and pen ink no...

adi_in's picture

nailed it.

what if the stains does'nt wash out, hehe

Before you do scam ads, understand the market you work in, or else you'll get found out.
Unsealed dm in Thailand? . DM sent to Thai house wives, up-country ? With English copy inside??? I don't think so.....! In Thailand, Thais predominantly speak Thai and read Thai. English is a very very distant second. Up-country, no Thai house wife speaks, let alone reads English, or more to the point English dm copy.

http://www.canneslions.com/winners/direct/win_3_1_00727.htm

not really the same, but same back concept. just thought it was interesting.

peterstrange's picture

Gold!

Handsome Wong's picture

Good idea!!

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