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Breeze Excel: T-shirt

Breeze Excel: T-shirt
Your rating: None Average: 8.7 (30 votes)

Confidence to remove stains in 1 wash.

Advertising Agency: LOWE, Bangkok, Thailand
Regional Creative Director / Copywriter: Clinton Manson
Regional Creative Director / Art Director: Dominic Stallard
SVP Creative Resources: Piyachat Cholasap

18 Comments

funky_frogii's picture 2548 pencils

]wow thata very very goooooooood.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

floydeepurple's picture 349 pencils

Another great piece of work in a row. Very nice.

ODoyle's picture 260 pencils

Not-a-bad!

dasgoodads's picture 101 pencils

Really great idea.

Disco Munky's picture 3934 pencils

Really nice. Haven't seen a mailer quite like this before (although there will be people saying "done" in a minute).

You've got to be pretty confident in the product to do this, but never the less it's a very clever solution to the brief.

Well done. I'm a bit jealous.

"stay low, move fast"

Doin' it for the points

CapeHK's picture 181 pencils

fuckin good!

jmscarane's picture 48 pencils

I'm curious how much this mailer cost to put out.
--

www.dasgoodads.com

whitespace's picture 2055 pencils

Stains are one thing... but that pen ink looks pretty sunken in.

pindi's picture 105 pencils

i wonder if those stain really gone with only 1 wash ?_?
love the idea though..

Alistair C.'s picture 692 pencils

i think the idea is very good.

but.. i don't believe their claim or any other detergent's claim to remove stains in 1 wash. It might remove dirt, but grease and pen ink no...

theanc's picture 2697 pencils
adi_in's picture 25 pencils

nailed it.

Adi

spidey's picture 42 pencils

what if the stains does'nt wash out, hehe

sherlock's picture 4 pencils

Before you do scam ads, understand the market you work in, or else you'll get found out.
Unsealed dm in Thailand? . DM sent to Thai house wives, up-country ? With English copy inside??? I don't think so.....! In Thailand, Thais predominantly speak Thai and read Thai. English is a very very distant second. Up-country, no Thai house wife speaks, let alone reads English, or more to the point English dm copy.

mnzm0069's picture 17 pencils

http://www.canneslions.com/winners/direct/win_3_1_00727.htm

not really the same, but same back concept. just thought it was interesting.

peterstrange's picture 141 pencils

Gold!

Handsome Wong's picture 28 pencils

Good idea!!

mohamed24in's picture 4 pencils

Great Idea

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