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Calendar

Agency: 
Published/Aired: 
June 2008
Description: 

Brief:
To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower - with the help of an exceptional calendar.

Solution:
Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to 'mow' day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It's an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.

Results:
Thanks to its surprising idea, the calendar quickly became a coveted collector's item. Since its publication in the middle of December 2007, the battery-operated Bosch lawn mower has been a topic of conversation within the national German dealer network.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann, Timm Hanebeck, Sascha Hanke
Art Directors: Andy Tran, Hendrik Schweder
Graphic Design: Nadya Innamorato
Agency Producer: Philipp Wenhold
Account Supervisors: Isabell Poschadel, Inga Gerckens, Jochen Schwarz

Comments (20)

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Highest Rated

NatalieM's picture
NatalieM
Activity Score 1685

Hmm. I think it's great!

alenq's picture
alenq
Activity Score 109

Bravo!

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

nice work.

Pinescliff's picture
Pinescliff
Activity Score 42

that's all you've got?

StuartLittle's picture
StuartLittle
Activity Score 468

Creative Job

sumsum's picture
sumsum
Activity Score 615

means it takes you a whole year to cut the lawn?

getconnected2001's picture
getconnected2001
Activity Score 987

Right :)

Wolfgang's picture
Wolfgang
Activity Score 151

it's ok.

SuperChicMillionaire's picture
SuperChicMillionaire
Activity Score 34

Its nice and simple...yeah, good.

playcircuit's picture
playcircuit
Activity Score 6

nice idea with nice execution.

Alistair C.'s picture
Alistair C.
Activity Score 692

cool!

maybe it could work better as a monthly calendar.

alvinpck's picture
alvinpck
Activity Score 1467

Kinda nice, but it takes too long to see the 'benefit'.

...
http://alvinpck.deviantart.com/gallery/

fen1x's picture
fen1x
Activity Score 471

End of the year is the best :D

obladis's picture
obladis
Activity Score 298

I don't know... i think it's diferent, okay.

but you only see what happens in the last day of the year?

And in all other days you can't cut out the whole grass.

Strange, maybe the ideia isn't finish allready.

iRIO's picture
iRIO
Activity Score 224

Superb...and you don't have to cut the lawn to get an idea...

theanc's picture
theanc
Activity Score 2783
worldwidejamie's picture
worldwidejamie
Activity Score 8

coool

whitespace's picture
whitespace
Activity Score 1953

so it takes a year for you to mow the lawn?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

A neat idea. It would ensure the lawnmower was seared into your brain whether you like it or not, a nice invasive piece of advertising.

We're going to need more lube.

Weezard's picture
Weezard
Activity Score 50

I like this one. Simple. Clear. Clever. With no jagged edges.

NatalieM's picture
NatalieM
Activity Score 1685

Hmm. I think it's great!

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