Bosch: Calendar

Brief:
To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower - with the help of an exceptional calendar.

Solution:
Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to 'mow' day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It's an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.

Results:
Thanks to its surprising idea, the calendar quickly became a coveted collector's item. Since its publication in the middle of December 2007, the battery-operated Bosch lawn mower has been a topic of conversation within the national German dealer network.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann, Timm Hanebeck, Sascha Hanke
Art Directors: Andy Tran, Hendrik Schweder
Graphic Design: Nadya Innamorato
Agency Producer: Philipp Wenhold
Account Supervisors: Isabell Poschadel, Inga Gerckens, Jochen Schwarz

20 comments

alenq's picture
alenq
109 pencils

Bravo!

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

nice work.

Pinescliff's picture
Pinescliff
42 pencils

that's all you've got?

StuartLittle's picture
StuartLittle
468 pencils

Creative Job

sumsum's picture
sumsum
615 pencils

means it takes you a whole year to cut the lawn?

getconnected2001's picture
getconnected2001
987 pencils

Right :)

Wolfgang's picture
Wolfgang
143 pencils

it's ok.

SuperChicMillionaire's picture
SuperChicMillionaire
34 pencils

Its nice and simple...yeah, good.

playcircuit's picture
playcircuit
6 pencils

nice idea with nice execution.

Alistair C.'s picture
Alistair C.
692 pencils

cool!

maybe it could work better as a monthly calendar.

alvinpck's picture
alvinpck
1467 pencils

Kinda nice, but it takes too long to see the 'benefit'.

...
http://alvinpck.deviantart.com/gallery/

fen1x's picture
fen1x
471 pencils

End of the year is the best :D

obladis's picture
obladis
298 pencils

I don't know... i think it's diferent, okay.

but you only see what happens in the last day of the year?

And in all other days you can't cut out the whole grass.

Strange, maybe the ideia isn't finish allready.

iRIO's picture
iRIO
224 pencils

Superb...and you don't have to cut the lawn to get an idea...

worldwidejamie's picture
worldwidejamie
8 pencils

coool

whitespace's picture
whitespace
1953 pencils

so it takes a year for you to mow the lawn?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

A neat idea. It would ensure the lawnmower was seared into your brain whether you like it or not, a nice invasive piece of advertising.

We're going to need more lube.

Weezard's picture
Weezard
50 pencils

I like this one. Simple. Clear. Clever. With no jagged edges.

NatalieM's picture
NatalieM
1687 pencils

Hmm. I think it's great!

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