Boh Camomile Tea: Calm Tea Bags

Case video: https://vimeo.com/34362319

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.

Advertising Agency: M&C Saatchi, Malaysia
Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Directors: Choo Chee Wee, Pauline Ang
Copywriters: Farrokh Madon, Ahmad Fariz
Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer: Ellie See
Typographers: Pauline Ang, Ellie See
Print Producer: Sebastian Ng
Photographer: Jesse Choo
Photography Studio: Untold Images
Print Producer: Sebastian Ng
Color Separation: Ignition Graphic Production Sdn Bhd
Agency Producer: Sebastian Ng

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20 comments

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

excellent

NatsN's picture
NatsN
164 pencils

wow

ramesh_1ab's picture
ramesh_1ab
102 pencils

Amazing

somecopywriter's picture
somecopywriter
1064 pencils

This right here, this blew my mind.

chicagohour's picture
chicagohour
357 pencils

amazing....

Hmmmmm

feysal's picture
feysal
2024 pencils

interesting i like it

groovy baby!

kleenex's picture
kleenex
22696 pencils

The concept is great.

Roger Keynes's picture
Roger Keynes
5497 pencils

Yes!

Will Think for Salary

mertos's picture
mertos
899 pencils

great!!

MiloV's picture
MiloV
14 pencils

Great idea!

Aitor Borras's picture
Aitor Borras
245 pencils

Grrrrrrreeatttt!! This actually works?? Awesome thinking.

Creative Director. www.aitorborras.com

mertos's picture
mertos
899 pencils

great!

Nike Diesel's picture
Nike Diesel
13339 pencils

Wow! That's just genius. *standing ovation in front of my computer.

Natsden's picture
Natsden
13 pencils

The thing is... it's an outstanding PRODUCT. And the ad is nice because it lets it shine instead of trying to be out there and overly creative. But don't forget we're supposed to be judging the ad in this page, so I think the praising is too much.
Sorry if you understand half of what I wrote, haha

tim_bro1's picture
tim_bro1
15 pencils

Understood... But don't necessarily agree.
This idea is about communication, not just the product. Just like advertising these days. If people trialled the product, and hooked by a powerful idea, then it's effective advertising. Nuff said. ;)

Nam No's picture
Nam No
42 pencils

Nice idea !

hoozn's picture
hoozn
353 pencils

Beautiful.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Lisbon freak's picture
Lisbon freak
377 pencils

Love it

bmclaughlin's picture
bmclaughlin
137 pencils

Great Idea.

Nguyen Thanh Hai's picture
Nguyen Thanh Hai
105 pencils

Awsume

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