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Calm Tea Bags

Agency: 
Published/Aired: 
September 2012
Description: 

Case video: https://vimeo.com/34362319

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.

Advertising Agency: M&C Saatchi, Malaysia
Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Directors: Choo Chee Wee, Pauline Ang
Copywriters: Farrokh Madon, Ahmad Fariz
Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer: Ellie See
Typographers: Pauline Ang, Ellie See
Print Producer: Sebastian Ng
Photographer: Jesse Choo
Photography Studio: Untold Images
Print Producer: Sebastian Ng
Color Separation: Ignition Graphic Production Sdn Bhd
Agency Producer: Sebastian Ng

Comments (21)

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Highest Rated

Misao Olivier's picture
Misao Olivier

I love the design, but I dislike chamomile tea. I was sick often when I was young and forced to drink it, so now even if I smell it near me I get the sensation of puking. I prefer valerian for my nerves. I wish they made this in black or white or even green tea. It is truly a beautiful design.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

excellent

NatsN's picture
NatsN
Activity Score 164

wow

ramesh_1ab's picture
ramesh_1ab
Activity Score 102

Amazing

somecopywriter's picture
somecopywriter
Activity Score 1113

This right here, this blew my mind.

chicagohour's picture
chicagohour
Activity Score 384

amazing....

Hmmmmm

feysal's picture
feysal
Activity Score 2561

interesting i like it

groovy baby!

kleenex's picture
kleenex
Activity Score 43505

The concept is great.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yes!

The Jobless Writer
Will Think for Salary

mertos's picture
mertos
Activity Score 904

great!!

MiloV's picture
MiloV
Activity Score 14

Great idea!

Aitor Borras's picture
Aitor Borras
Activity Score 245

Grrrrrrreeatttt!! This actually works?? Awesome thinking.

Creative Director. www.aitorborras.com

mertos's picture
mertos
Activity Score 904

great!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Wow! That's just genius. *standing ovation in front of my computer.

Natsden's picture
Natsden
Activity Score 13

The thing is... it's an outstanding PRODUCT. And the ad is nice because it lets it shine instead of trying to be out there and overly creative. But don't forget we're supposed to be judging the ad in this page, so I think the praising is too much.
Sorry if you understand half of what I wrote, haha

tim_bro1's picture
tim_bro1
Activity Score 140

Understood... But don't necessarily agree.
This idea is about communication, not just the product. Just like advertising these days. If people trialled the product, and hooked by a powerful idea, then it's effective advertising. Nuff said. ;)

Nam No's picture
Nam No
Activity Score 42

Nice idea !

hoozn's picture
hoozn
Activity Score 353

Beautiful.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Lisbon freak's picture
Lisbon freak
Activity Score 494

Love it

bmclaughlin's picture
bmclaughlin
Activity Score 137

Great Idea.

Nguyen Thanh Hai's picture
Nguyen Thanh Hai
Activity Score 105

Awsume

Misao Olivier's picture
Misao Olivier

I love the design, but I dislike chamomile tea. I was sick often when I was young and forced to drink it, so now even if I smell it near me I get the sensation of puking. I prefer valerian for my nerves. I wish they made this in black or white or even green tea. It is truly a beautiful design.

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