BMW: Scratch card

BMW: Scratch card
Average: 7 (26 votes)

Advertising Agency: Cundari Toronto, Canada
Chief Creative Officer: Brent Choi
Designers: Stephen Tasker
Associate Creative Director / Copywriter: Tim Das
Art Director: Stephen Tasker
Associate Creative Director: Mike Dietrich
Account Manager: Serene Fattouh
Producers: Cecily Lo, Kenrick Hau

13 comments

SoCH_TO's picture
932 pencils
SoCH_TO

Nice art Direcation!!!

Live with Passion

Guest's picture
Guest

Good interaction of product with user

Guest's picture
Guest

can anyone read the headline?

Guest's picture
Guest

Front: Looks like you've scratched your door panels.

Back: Good thing you're covered. (then blah, blah, blah about protection products).

Guest's picture
Guest

Nice idea. Makes me wanna key a BMW.

alexander_bickov's picture
3321 pencils
alexander_bickov

Good interaction of product with people

Guest's picture
Guest

Need actual copy; image is too small.

busyb's picture
115 pencils
busyb

ooooooohh no.

Guest's picture
Guest

done by Leo Burnett Puerto Rico about 4 o 5 years ago for Maaco

jeann's picture
107 pencils
jeann

nice! simple, and the medium works well with the product.

patUDAY's picture
410 pencils
patUDAY

I like it. Good ad.

UDAYpatwardhan@+91 22 98206 54722

capton john's picture
642 pencils
capton john

he he he really nice idea :D

Think, Act, Invent.
www.narendrakeshkar.com

bi_sign's picture
262 pencils
bi_sign

good