BMW: Aroma advertising

Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club.

“15w-50” motor oil-scented men’s cologne. Custom packaged, 2 oz. aluminum spray bottles. Fragrance selected to suggest the auto racing experience.

Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director / Bottle Design: Rob Frasketti
Copywriter: Haley Reaver