BKK Grill: Grill me business card

I don't think many people will do this. Nice idea but it won't work in reality I think.

i like the idea. but i agree with www.jackmancer.com
maybe it'll work if the letter falls into smokers hands

It's a good idea and fits the brand. I think people will indeed try heating it up to reveal the message.

Agree, probably not anyone, but arouses curiosity.

Nope, lets be honest. I sure as heck wouldn't grill it. Even if it arouses curiosity, if they don't do anything with it, it doesn't matter.
Visually, if you want people to 'grill it' I think they would have to be a little more excited to do it...so, so plain.

I agree with Dzsoi. In advertising, we're not talking efficiency anymore but effectivness.
But i do agree also that a blank card is weak. Even more for a restaurant, you should make it appealing.
Why not have differents cards with differents full shots of the top of a bbq Grill? With différents kind of meats. And when it's over fire, the beef cooks and reveals the name of the restaurant.

It took too much work!

oooh.. kinda like the Declaration of Independence from National Treasure

putting cardboard on the grill is a fire hazard.

reminds me of invisible ink as a kid, only you didn't have to burn that.

Nice idea, cheap too. Effective? Questionable...

more than creative guys, i would praise here account guys who manage to sold it to client, and even more praise to client who bought it

very risky from client point of view

Why depend on people grilling your card... if they don't you certainly would be grilled! (at least something or someone's getting grilled)

i think its a wonderful concept for the visiting card and the restaurant too!

It works if they had a candle right next to the pile of cards to grill it right then and there... but if you take it home blank... it will more than likely get chucked out.