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15 comments

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I don't think many people will do this. Nice idea but it won't work in reality I think.

pulchinela's picture
pulchinela
1017 pencils

i like the idea. but i agree with www.jackmancer.com
maybe it'll work if the letter falls into smokers hands

morse's picture
morse
14049 pencils

It's a good idea and fits the brand. I think people will indeed try heating it up to reveal the message.

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Marlus Lau's picture
Marlus Lau
1790 pencils

Agree, probably not anyone, but arouses curiosity.

WillBuller's picture
WillBuller
88 pencils

Nope, lets be honest. I sure as heck wouldn't grill it. Even if it arouses curiosity, if they don't do anything with it, it doesn't matter.
Visually, if you want people to 'grill it' I think they would have to be a little more excited to do it...so, so plain.

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never stop exploring.

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TexasH's picture
TexasH
357 pencils

I agree with Dzsoi. In advertising, we're not talking efficiency anymore but effectivness.
But i do agree also that a blank card is weak. Even more for a restaurant, you should make it appealing.
Why not have differents cards with differents full shots of the top of a bbq Grill? With différents kind of meats. And when it's over fire, the beef cooks and reveals the name of the restaurant.

WillBuller's picture
WillBuller
88 pencils

thumbs up.

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never stop exploring.

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silvi's picture
silvi
4172 pencils

It took too much work!

lpliza's picture
lpliza
25 pencils

you think that's too much work?
then you're just lazy.

Migzter13's picture
Migzter13
973 pencils

oooh.. kinda like the Declaration of Independence from National Treasure

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Monkey1979's picture
Monkey1979
56 pencils

putting cardboard on the grill is a fire hazard.

reminds me of invisible ink as a kid, only you didn't have to burn that.

Nice idea, cheap too. Effective? Questionable...

rolling.stone's picture
rolling.stone
2740 pencils

more than creative guys, i would praise here account guys who manage to sold it to client, and even more praise to client who bought it

very risky from client point of view

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~ Quite obviously, I have gathered no moss ! ~

the_lizard_king's picture
the_lizard_king
1255 pencils

Why depend on people grilling your card... if they don't you certainly would be grilled! (at least something or someone's getting grilled)

And then GOD said...
Let there be creativity!!!

anHiiieeta's picture
anHiiieeta
328 pencils

i think its a wonderful concept for the visiting card and the restaurant too!

Guest's picture
Guest

It works if they had a candle right next to the pile of cards to grill it right then and there... but if you take it home blank... it will more than likely get chucked out.

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