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14 comments

desailly's picture
desailly
470 pencils

Maybe I'm too old for this, but it makes me think of cretinous frat boys vomiting on each other.

kgeiger's picture
kgeiger
7092 pencils

I think you just pegged the target audience...

Guest's picture
Guest

Henry, please explain?

Guest's picture
Guest

bad bad

Guest's picture
Guest

NOOOOOOOOOOOOOOOOOOOOOOOOOOO HORRIBLE

Guest's picture
Guest

Background info left off -
BiteTV is a new multi-platform TV station that targets the college crowd. Unlike other stations, there are no predetermined program length. Viewers can even submit their own content for airing. As this is the early stages of brand development for the station, building awareness and an understanding of the attitude of the station is the key objective.

Two double sided doorhangers are being distributed at university and college dorms to promote the TV station. As the station seeks to build awareness, it was important to develop an excuse for the message to hang around longer than the usual fleeting moment of other types of media.

Guest's picture
Guest

BiteTV is a new multi-platform TV station that targets the college crowd. Unlike other stations, there are no predetermined program length. Viewers can even submit their own content for airing. As this is the early stages of brand development for the station, building awareness and an understanding of the attitude of the station is the key objective.

Two double sided doorhangers were distributed at university and college dorms to promote a new TV station. As the station seeks to build awareness, it was important to develop an excuse for the message to hang around longer than the usual fleeting moment of other types of media.

Guest's picture
Guest

Background from the agency:
BiteTV is a new multi-platform TV station that targets the college crowd. Unlike other stations, there are no predetermined program length. Viewers can even submit their own content for airing. As this is the early stages of brand development for the station, building awareness and an understanding of the attitude of the station is the key objective.

Two double sided doorhangers were distributed at university and college dorms to promote a new TV station. As the station seeks to build awareness, it was important to develop an excuse for the message to hang around longer than the usual fleeting moment of other types of media.

Guest's picture
Guest

okay get it how many times do you have to say it good but still frat boy mentality

gbl's picture
gbl
451 pencils

we could discuss brand objectives, but if their target are the cretinous frat boys wich vomite on each others... it could work.

Guest's picture
Guest

shit

Guest's picture
Guest

Do you know what BITE means in french ??? you would be surprised!!!!!

Guest's picture
Guest

Smart. I like it.

Guest's picture
Guest

Frat my ass. It's great! I love it.

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