Birla Sun Life Mutual Fund Recurring Savings Plan: Laxmi Papad

We sent packets containing poppadums shaped like piggy banks, with the rupee symbol engraved on it, to housewives from Tier-2 towns in India. The objective was to vividly demonstrate how savings can grow manifold, and asked these women to change their savings habit.

Advertising Agency: M&C Saatchi, Mumbai, India
Creative Director: Deepak Agarwal
Art Director: Ganesh Prasad Acharya
Copywriter: Gauri Gokarn
Published: July 2012

1 comment

salil.sharma's picture
2278 pencils

Lovely! Excellent Concept, Art Direction & Best execution.
Perfect work

Log in or register to post comments