Birla Motor Insurance: Envelope

Accidents can rip-off your bank balance.
Car Insurance can reverse it.
No matter who is at fault, the truth is accidents can rip-off your bank balance. To ensure that it never happens you need to choose a car insurance policy that suits your need better. Look no further. We at Aditya Birla Insurance Brokers Ltd. are here to simplify the complex world of insurance for you. We recommend you the right insurance options only after analysing your needs and making cost-benefit comparisons. To buy or to renew your existing policy just sms BST to 56161 or write to us at

Advertising Agency: JWT, India
National Creative Director: Tista Sen
Creative Director: Pitam Desarker
Art Director: Lakshman Khude
Copywriter: Joseph
Illustrator: Deepak Jadhav
Photographer: Rohit Redkar

December, 2011


morse's picture
17002 pencils

Nice and simple.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture
Prasad Weerasekara
651 pencils

Yes. Interesting.

mashi_04's picture
80 pencils

quite creative...simple

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

I like it

Love creating ads..

andylefty's picture
4535 pencils

Yeah alright.

kleenex's picture
40630 pencils

I like the concept.

sudhir.misal's picture
17 pencils

Very interesting..

Michael_G's picture
20 pencils

I like the concept but I am curious; are there instructions for people to open the evelope so that it rips in that manner? I mean, I actually do open mail that way, and I'm sure a lot of people do, but I'm just curious to know if there are enough people who open mail via the top flap to make this execution fail a little.

I am teh smrt.

Aurelie's picture
103 pencils

Simple and clever.
To Michael : you can see scissors, showing how you're supposed to open it.

monte kelos's picture
monte kelos
205 pencils


Aitor Borras's picture
Aitor Borras
245 pencils


Creative Director.

observant vicky's picture
observant vicky
194 pencils

good, interesting and effective

shreepadsonawane's picture
23 pencils

hmmm fine!!!

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