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No one likes waiting

Published/Aired: 
July 2013
Description: 

Task: Bild, the famous German tabloid newspaper, wants its subscriber base to embrace its new app that delivers breaking news 24/7.

Insight:
In today's fast paced world, we are always in a hurry so we often forget to remove the USB Drive correctly.

Idea:
We give all our current subscribers this special USB drive: anytime it is not removed properly, instead of the usual warning notification, you get this contextually relevant pop-up message: We know you can't wait a second. That's why Bild app brings you the latest news.

Advertising School: Miami Ad School Europe
Art Director: Karoline Brandt
Copywriter: Babatunde Adebola
Tutors: Fabian Frese, Tillman Gossner

Comments (4)

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Highest Rated

Bob.C's picture
Bob.C
Activity Score 1161

Ignoring the typo, this only works if you do something very specific with a specific USB key, and I'm assuming it only works on a PC running Windows. An this is for a iOS/Android app? So the impact per Euro spent is ... (class dismissed)

monoliz's picture
monoliz
Activity Score 1304

i don't get. when you remove unsafely do you see exactly what's in the advertising, or some news?
anyway, confusing execution

stke's picture
stke
Activity Score 274

Your execution loses impact when there are glaring typos. "wait"

kleenex's picture
kleenex
Activity Score 43371

BLAH!!!

Bob.C's picture
Bob.C
Activity Score 1161

Ignoring the typo, this only works if you do something very specific with a specific USB key, and I'm assuming it only works on a PC running Windows. An this is for a iOS/Android app? So the impact per Euro spent is ... (class dismissed)

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