No one likes waiting

July 2013
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Task: Bild, the famous German tabloid newspaper, wants its subscriber base to embrace its new app that delivers breaking news 24/7.

In today's fast paced world, we are always in a hurry so we often forget to remove the USB Drive correctly.

We give all our current subscribers this special USB drive: anytime it is not removed properly, instead of the usual warning notification, you get this contextually relevant pop-up message: We know you can't wait a second. That's why Bild app brings you the latest news.

Advertising School: Miami Ad School Europe
Art Director: Karoline Brandt
Copywriter: Babatunde Adebola
Tutors: Fabian Frese, Tillman Gossner

Comments (4)

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Bob.C's picture
1161 Activity Scores

Ignoring the typo, this only works if you do something very specific with a specific USB key, and I'm assuming it only works on a PC running Windows. An this is for a iOS/Android app? So the impact per Euro spent is ... (class dismissed)