Bild: No one likes waiting

Task: Bild, the famous German tabloid newspaper, wants its subscriber base to embrace its new app that delivers breaking news 24/7.

In today's fast paced world, we are always in a hurry so we often forget to remove the USB Drive correctly.

We give all our current subscribers this special USB drive: anytime it is not removed properly, instead of the usual warning notification, you get this contextually relevant pop-up message: We know you can't wait a second. That's why Bild app brings you the latest news.

Advertising School: Miami Ad School Europe
Art Director: Karoline Brandt
Copywriter: Babatunde Adebola
Tutors: Fabian Frese, Tillman Gossner


monoliz's picture
1326 pencils

i don't get. when you remove unsafely do you see exactly what's in the advertising, or some news?
anyway, confusing execution

stke's picture
274 pencils

Your execution loses impact when there are glaring typos. "wait"

kleenex's picture
37437 pencils


Bob.C's picture
1163 pencils

Ignoring the typo, this only works if you do something very specific with a specific USB key, and I'm assuming it only works on a PC running Windows. An this is for a iOS/Android app? So the impact per Euro spent is ... (class dismissed)

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