Beate Uhse: Face bra

Our client Beate Uhse AG, the European market leader in selling sex toys, lingerie and erotic clothing, asked us to implement an invitation for selected business clients to the “salon international de la lingerie” in Paris. Since most of the invitees had tiring journeys by train and plane we wanted to send them something useful to make their trip and the overnight hotel stay more pleasant. Therefore we chose the top-selling product from the Beate Uhse lingerie: the lace bra, and simply turned it into a “face bra” – the first sleeping mask with a guarantee for sweet dreams.

Advertising Agency: Interone, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Directors: Gunnar Immisch, Stefan Wurster
Senior Art Director: Christopher Grouls
Copywriter: Tobias Schwarz
Director Print Production: Jens Pastyrik
Account Manager: Laura Eder
Account Director: Katharina Aschauer
Published: December 2011

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7 comments

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Interesting.

ignitionspark's picture
ignitionspark
212 pencils

good thought!

abrahammathew's picture
abrahammathew
6 pencils

cool ... for sweet and wet dreams

stickynotes's picture
stickynotes
1058 pencils

terrible.

kleenex's picture
kleenex
26796 pencils

isn't this product more for a female?????

spears ava's picture
spears ava
206 pencils

;(

Nike Diesel's picture
Nike Diesel
13339 pencils

Meh...

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