BC Adventure Survival Training: Business Card

BC Adventure Survival Training

The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Jeff Harrison
Copywriter: Simon Bruyn
Photographer: Clinton Hussey
Published: August 2009

Related videos by Shutterstock

30 comments

Guest's picture
Guest

umm ... meat? really?

Guest's picture
Guest

amongst survivalists and outdoorsy folk, there's easily a higher percentage of vegetarians and vegans. good idea for an ad agency. bad idea for a survival company.

jsptrck404's picture
jsptrck404
437 pencils

you have no idea what you're talking about

| think small |

Ed Mintone's picture
Ed Mintone
585 pencils

If that's the case, I'm sure the same thing could be done with a fruit roll-up.

Guest's picture
Guest

If I was a vegetarian I'd rather eat meat than die.

Guest's picture
Guest

get a clue

Guest's picture
Guest

This is a ridiculous comment and couldn't be farther from the truth.

Guest's picture
Guest

is that Christian Bale?

Guest's picture
Guest

is meat?

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice survival business card idea and self ad

de_martin's picture
de_martin
71 pencils

very good! But didn't they forgot vegetarians ;-)

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

sirvan's picture
sirvan
29870 pencils

Hasn't this been done before?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

a business card that when eaten, you lose the contact information. sounds like a very well thought out strategy.

puppiepoppy's picture
puppiepoppy
1636 pencils

If you have to eat the card, then you don't give a shit about the contact don't you.

yctham's picture
yctham
182 pencils

Have to copy down the contact information before you eat it. XD

everartz's picture
everartz
7611 pencils

i dont get it.. edible card? what for?

| Everartz |

yctham's picture
yctham
182 pencils

It's a slice of dried meat (beef) with contact information on it, and you can actually eat it.

Guest's picture
Guest

If you find yourself stuck with no food in a precarious situation, being a vegetarian comes second.

Guest's picture
Guest

Kinda cool.

kevgroat's picture
kevgroat
175 pencils

i'm hungry

Guest's picture
Guest

me too

Guest's picture
Guest

I like the fake shadow on the mock up...

Guest's picture
Guest

I'd love a card that smelled like tasty meat. As I'm sure every other carnivore in the woods would. Good luck surviving.

Guest's picture
Guest

When you are a survival you start eating dead bodies, It has no sense the vegetarian...I think so. Good one!

Guest's picture
Guest

Would make your wallet smell great!

Guest's picture
Guest

Wow...another one-off from Rethink that nobody in the real world will ever get to see. I'm starting to notice a trend here.

Guest's picture
Guest

Another great idea from Rethink.

Guest's picture
Guest

Another great idea from Rethink

Guest's picture
Guest

wow! another award winner for a client that doesn't pay anything!

Guest's picture
Guest

Tasty!!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments