BC Adventure Survival Training: Business Card
BC Adventure Survival Training
The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Jeff Harrison
Copywriter: Simon Bruyn
Photographer: Clinton Hussey
Published: August 2009
30 Comments
umm ... meat? really?
amongst survivalists and outdoorsy folk, there's easily a higher percentage of vegetarians and vegans. good idea for an ad agency. bad idea for a survival company.
you have no idea what you're talking about
| think small |
If that's the case, I'm sure the same thing could be done with a fruit roll-up.
If I was a vegetarian I'd rather eat meat than die.
get a clue
This is a ridiculous comment and couldn't be farther from the truth.
is that Christian Bale?
is meat?
Nice survival business card idea and self ad
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
very good! But didn't they forgot vegetarians ;-)
Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)
Hasn't this been done before?
+++
"I love some things, and don't love some other things."
a business card that when eaten, you lose the contact information. sounds like a very well thought out strategy.
If you have to eat the card, then you don't give a shit about the contact don't you.
www.michaelwongcc.com
Have to copy down the contact information before you eat it. XD
i dont get it.. edible card? what for?
| Everartz |
It's a slice of dried meat (beef) with contact information on it, and you can actually eat it.
If you find yourself stuck with no food in a precarious situation, being a vegetarian comes second.
Kinda cool.
i'm hungry
me too
I like the fake shadow on the mock up...
I'd love a card that smelled like tasty meat. As I'm sure every other carnivore in the woods would. Good luck surviving.
When you are a survival you start eating dead bodies, It has no sense the vegetarian...I think so. Good one!
Would make your wallet smell great!
Wow...another one-off from Rethink that nobody in the real world will ever get to see. I'm starting to notice a trend here.
Another great idea from Rethink.
Another great idea from Rethink
wow! another award winner for a client that doesn't pay anything!
Tasty!!