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28 Comments
Awesomeness!
I love that book. Read ut say too many times. Nice work. Wish I'd done it.
Sort of clever, a little late on delivery however.
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http://keithstoeckeler.com
http://allthatinspires.me
Yeah, I could've sworn I've seen this done on old Warner Bros. cartoons, albeit with a flask.
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http://www.facebook.com/profile.php?id=1201459255&v=info
totally awesome
http://advertnorton.blogspot.com
Nice idea :); however, for a DM, it'll be expensive. Beer is a mass product and DM is a targeted medium
This could be a great promo item, sent to, say, select book critics only :)
Wonderful idea
Creative, bit less effective I suppose.
Old item though, Bavaria renewed their corporate ID over a year ago.
http://jackmancer.com/
http://twitter.com/jackmancer/
Punny. But funny.
Haha, nice pun. Hey, guess what! Hitting the books = hitting the bottle!
Punny, not funny.
Awesome! Keep waliking... Johnnie Walker!!! lol
I guess this mails to bars & restaurants. Perhaps it's a prelude to a sales call.
"Hey, did you get our Big Blue Book mit der beer inside?"
> AdCracker - interactive tools to trigger ad ideas.
yeah indeed - any updates on how you used it?
Change makes the world go around
so cool :D
booooring. and too expensive. therefore not realistic
can't be expensive, it's not a book, is just made of paper.
i'm here because i'm procrastinating
yay!!
they showed me a picture & i laughed
dignity has never been photographed
wow.. really fun and surprising!
An agency from Brazil, WE, had made a similar, during a literature event called FLIP, in Paraty, on August 6h - 2010.
Colorado is a handcrafted special beer. Coincidence.
http://twitpic.com/2td2vb
Lovely!
This stuff (beer or whatever in a book is an old age concept) but what like about this is the book along with it.
It's easier to criticize than to create.
nice concept.........cool
Cool....
This is interesting. I am guessing this would be a list of contacts for bars and restaurants?
Bert,
media direct response
Very nice