Base One Group: Believe Ice Breaker business cards

These are the business cards of integrated marketing agency Base One. They form part of the Base One Believe campaign, which aimed to discover ways to start a conversation, interact and work with each other. To help "go beyond business as usual." To give the campaign personality, two characters – in the shape of Bs – known as the B-Boys, were designed and built into 3D models. These figures would appear in ads, a microsite and, eventually, these business cards. The Believe campaign asked people to talk about their beliefs – the things they wish they could achieve, no matter how far-fetched. One thing about the way that business cards are used is that often when they’re handed over to someone you have just met, it is done in a formal way. So we looked for a way of making it more informal and comfortable for both parties. After all, finding out about someone’s personal belief is a good way to get to know somebody. Business cards can also be quite homogenous and forgettable. We hope to address that with an interesting, eye-catching design that would make the first meeting between two parties much more memorable. To do this, the B design within the card pops up to reveal a belief specific to the owner of the business card. This could work as an icebreaker when the person meets somebody. You can then tear off the B, which has a link to the B campaign’s microsite. Immediately, the two parties have something to talk about. The actual card is printed on 230gsm, uncoated Fedrigoni paper stock, consisting of two colours: black and Base One’s distinct blue, the two colours of the Believe campaign.

Advertising Agency: Base One Group, UK