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Axe: Pheromone Business Cards

Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Associate Creative Director / Art Director: Glen D’Souza
Associate Creative Director / Copywriter: Mike Takasaki
Agency Producer: Julie Riley
Account Director: Kimberlee McCormack
Account Manager: Rhiannon Enss
Science Advisor: Rudolf Furrer
Agency Producers: Grace Lee, Jennifer Dark
Director: Joshua Chaiton / Touchpoint Films
Editor: Aaron Dark / School Editing
Audio: Brad Nelson / Cylinder Sound

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7 comments

Perkptar's picture
Perkptar
396 pencils

Do you actually believe this is relevant for consumers in any way?

Andrés Téllez V.
consumo|sentido

damnson's picture
damnson
3424 pencils

Cool, but why so much effort for a damn business card?

kleenex's picture
kleenex
26435 pencils

To have really special business card,

GrumpyArtDirector's picture
GrumpyArtDirector
841 pencils

This is a clever idea but... Do you realize that what you're saying is that men don't need AXE because their body naturally emits pheromones which attract women?

morse's picture
morse
15494 pencils

It also means they are professionals at making smells that attract the opposite sex.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan

Ivan Raszl, admin of AotW

underscores's picture
underscores
121 pencils

ahaha ! Good joke !

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