Apartheid Museum: Botha

Experience the shift in power.

To raise awareness for The Apartheid Museum in Johannesburg, this handout utilizes the anagram in the names of the last president of the apartheid era, P.W. Botha and that of the current South African president, Thabo Mbeki.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Directors: Paul Coetzer
Art Director: Paul Coetzer
Copywriter: Pippa Capstick
Executive Creative Director: Marthinus Duckitt
Released: April 2007

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21 comments

CreepingFeature's picture
CreepingFeature
244 pencils

So what?

R. Rinaldi's picture
R. Rinaldi
686 pencils

So so.

canz's picture
canz
14 pencils

I love it. Clear and simple. I'm jealous.

Olafski001's picture
Olafski001
1195 pencils

what's botha and thabo?

paulcoetzer's picture
paulcoetzer
20 pencils

P.W. Botha was South Africa's last "apartheid" president. Thabo Mbeki is South Africa's current president. The Apartheid Museum documents South Africa's movement to democracy — i.e. literally from BOTHA to THABO.

Olafski001's picture
Olafski001
1195 pencils

thx for explaining
great work

Brema's picture
Brema
192 pencils

I think if one is to be in the advertising industry (which goes hand in hand with the media) u shud be savvy to such historical events and refrain from letting ur ignorance show by asking such questions

Strike two stones with one bird

crisis's picture
crisis
189 pencils

If you're going to call people ignorant and tell them to quit the industry, at least make the effort to spell out "you" "your" and "should."

BAdman's picture
BAdman
23 pencils

yeah, instead of asking questions just remain ignorant to it...
such a silly thing to say, not everyone knows the history of every country. Ask away.

Bundy Agency's picture
Bundy Agency
597 pencils

Brema,

The only way i've learnt anything in this industry is by asking questions.

Its not ignorance, its a passion to learn and understand.

Perhaps you should step out of your glass house and relax.

skinny's picture
skinny
161 pencils

Totally agree. A serious advertising practitioner needs to have at least some sense of general knowledge. Read up, bro.

Olafski001's picture
Olafski001
1195 pencils

brema / skinny: want to join me in a quiz on European history?

Age's picture
Age
74 pencils
BigBrother's picture
BigBrother
94 pencils

clever enough. I also like the art direction: will save it to show those clients who say: "But we need COLOR and PHOTOGRAPHS to have impact, don't we?"

Rabubi's picture
Rabubi
560 pencils

power.
Could make a cool tv ad too. I'd be interested to know how this idea came about.

NatalieM's picture
NatalieM
1687 pencils

Clever. Would have been better if both names were surnames or both forenames, though.

bhangbhang's picture
bhangbhang
44 pencils

I thinks it's inspired. Simple, clever and to the point. Well done guys.

Brema's picture
Brema
192 pencils

hey Olafski001 i'll take you up on that quiz challenge anyday

Strike two stones with one bird

StuartLittle's picture
StuartLittle
468 pencils

Its a so so ad, not really smart

RoodDood's picture
RoodDood
46 pencils

really like the idea, but execution doesn't lend enough to it. like someone said before, would be great as a tv ad. or an ambient piece.

Axl's picture
Axl
264 pencils

pas au top l'idée

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