Amnesty International: Chopsticks

1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china [tentative URL]

Ambient piece created to Raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions.

Creative Directors: Jason Musante, Josh Rubin
Art Director: Michael Arguello
Copywriter: Bassam Tariq

Newer
Older

30 Comments

3612 pencils

Hibon | Sat, 2010-05-22 06:24

Cool... great idea.

Simple ideas are the best !

564 pencils

rurorjuror | Sat, 2010-05-22 08:25

Cool

http://coroflot.com/flashback62

Guest | Sat, 2010-05-22 09:32

Very cool =)

116 pencils

lalith.rajeev | Sun, 2010-05-23 00:12

superb....

Guest | Sun, 2010-05-23 01:30

surprising and nice :)

298 pencils

Appolonia | Sun, 2010-05-23 05:53

i like it :)

3417 pencils

Adaddicted | Sun, 2010-05-23 08:19

not surprising but good job for Amnesty.

withalltherespects

Guest | Mon, 2010-05-24 16:57

wow. fantastic

Guest | Tue, 2010-05-25 02:39

Why chopsticks?

4985 pencils

Dzsoi | Tue, 2010-05-25 07:57

I guess the only reason is that chopstick is typical for China... and they can distribute them in restaurants with a surprise potential. Just guessing though.

Guest | Tue, 2010-05-25 09:54

DZSOL, thats exactly why we choose chopsticks.

Guest | Tue, 2010-05-25 12:41

This is one of the better print pieces i have seen this year i like it.

Guest | Tue, 2010-05-25 12:56

Love it

Guest | Tue, 2010-05-25 13:09

Love it.

Guest | Tue, 2010-05-25 13:11

super simple, and a fast read. Ambient at its best. Great work.

Guest | Wed, 2010-05-26 05:35

一帮老外，沾上点中国元素再加上点人权问题你们就High了

Guest | Wed, 2010-05-26 13:18

this is very cool, and refreshing. I want a pair!

Guest | Thu, 2010-05-27 11:36

awesome!

Guest | Sat, 2010-06-05 07:20

good ads.

2 pencils

Nathaly Coutinho | Tue, 2010-06-08 16:31

Did. Look here.
The same idea!

http://s3.amazonaws.com/data.tumblr.com/55iGs0MY5pchrltkXThNekHfo1_r1_...
This idea its for a mangá school.

Guest | Fri, 2010-06-11 13:36

first of all, that link doesnt work. second of all, conceptually, this by far holds more weight.

Guest | Thu, 2010-06-17 08:14

Better write to US government to close Guantanomo!

118 pencils

lynnholilin | Wed, 2010-06-30 22:34

a unique and appropriate way to bring across a heavy message.
the chopstick-pencil hybrid design is very well done :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Guest | Wed, 2010-07-14 13:43

eff'ing awesome... this should be nominated for best ambient

Guest | Wed, 2010-08-11 12:07

simple. fast. smart.

15 pencils

chovaleoni | Tue, 2010-09-21 11:30

Bravo. Perfect.

Words truly, Chovaleoni

Guest | Wed, 2010-10-27 15:36

yesss!

18 pencils

iloveseneca | Tue, 2010-12-07 04:49

Y chopsticks? This is a dm, so was it meant for the diners at chinese restaurants? If so, was this actualize? Wouldnt the diners ask for a real pairs of chopsticks? Besides, who writes with a pair of chopsticks? Somehow i feel something is missing or even forced here. Even the instructions (diagram) feature a single pencil/chopstick. Ermmm... oh well....

Guest | Mon, 2010-12-13 13:40

Best ambient

Guest | Thu, 2010-12-16 12:01

won my vote.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.