Amnesty International: Chopsticks

1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china [tentative URL]

Ambient piece created to Raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions.

Creative Directors: Jason Musante, Josh Rubin
Art Director: Michael Arguello
Copywriter: Bassam Tariq

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32 comments

Hibon's picture
Hibon
3731 pencils

Cool... great idea.

Simple ideas are the best !

rurorjuror's picture
rurorjuror
738 pencils

Cool

Guest's picture
Guest

Very cool =)

lalith.rajeev's picture
lalith.rajeev
116 pencils

superb....

Guest's picture
Guest

surprising and nice :)

Appolonia's picture
Appolonia
298 pencils

i like it :)

Adaddicted's picture
Adaddicted
3435 pencils

not surprising but good job for Amnesty.

withalltherespects

Guest's picture
Guest

wow. fantastic

Guest's picture
Guest

Why chopsticks?

Dzsoi's picture
Dzsoi
5269 pencils

I guess the only reason is that chopstick is typical for China... and they can distribute them in restaurants with a surprise potential. Just guessing though.

Guest's picture
Guest

DZSOL, thats exactly why we choose chopsticks.

Guest's picture
Guest

This is one of the better print pieces i have seen this year i like it.

Guest's picture
Guest

Love it

Guest's picture
Guest

Love it.

Guest's picture
Guest

super simple, and a fast read. Ambient at its best. Great work.

Guest's picture
Guest

一帮老外,沾上点中国元素再加上点人权问题你们就High了

Guest's picture
Guest

this is very cool, and refreshing. I want a pair!

Guest's picture
Guest

awesome!

Guest's picture
Guest

good ads.

Nathaly Coutinho's picture
Nathaly Coutinho
2 pencils

Did. Look here.
The same idea!

http://s3.amazonaws.com/data.tumblr.com/55iGs0MY5pchrltkXThNekHfo1_r1_...
This idea its for a mangá school.

Guest's picture
Guest

first of all, that link doesnt work. second of all, conceptually, this by far holds more weight.

Guest's picture
Guest

Better write to US government to close Guantanomo!

lynnholilin's picture
lynnholilin
118 pencils

a unique and appropriate way to bring across a heavy message.
the chopstick-pencil hybrid design is very well done :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Guest's picture
Guest

eff'ing awesome... this should be nominated for best ambient

Guest's picture
Guest

simple. fast. smart.

chovaleoni's picture
chovaleoni
31 pencils

Bravo. Perfect.

Guest's picture
Guest

yesss!

iloveseneca's picture
iloveseneca
18 pencils

Y chopsticks? This is a dm, so was it meant for the diners at chinese restaurants? If so, was this actualize? Wouldnt the diners ask for a real pairs of chopsticks? Besides, who writes with a pair of chopsticks? Somehow i feel something is missing or even forced here. Even the instructions (diagram) feature a single pencil/chopstick. Ermmm... oh well....

Guest's picture
Guest

Best ambient

Guest's picture
Guest

won my vote.

penline's picture
penline
58 pencils

Great!!!

Xphia's picture
Xphia
614 pencils

Because chopsticks talk about unity. 2 are always better than 1. They know the power of unity and thus they can share the message and another pencil that helps spread the message and taking action.

Chopsticks are famous for its story of unity as well.

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