Alzheimer's Society Hamburg: City map
Advertising Agency: Draftfcb, Hamburg, Deutschland
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
Published: September 2009
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15 Comments
Clever, but my feel is without a line it might be too clever...
Not sure about this one...
The line is the legend of the map.
està de puta mare!!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Haha, I'd still get around with this map as a born and bred Hamburger.
But still, I like the idea.
Why target on tourists? I wouldn't donate to a city which I'm spending my holiday. I would care more about home.
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Totally agree. target seems to be tourists. And they doesn´t make donations at all in their vacations.
and at least agency is honest in accepting 5% increase in donations (only 5% because they were tourist)
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~ Quite obviously, I have gathered no moss ! ~
Done for the SONY NAV-U GPS by Grey Lisbon.
CG
no sir, its too tiny to win sth.
btw: scam for social is not good for your karma.
Smells like a scam. Too expensive just to get random donations from random tourists.
Simple & effective
this is a very good concept. good work!
Nice idea but agree with the Target Issue. Not well directed
Excelente! No se si me hace llamar para donar, pero me llega instantaneamente.
"Bright ideas bring better results"
unconventional awareness