Alzheimer's Society Hamburg: City map

Advertising Agency: Draftfcb, Hamburg, Deutschland
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
Published: September 2009


Spoonfeederxxx's picture
641 pencils

Clever, but my feel is without a line it might be too clever...

Not sure about this one...

Misfit's picture
10 pencils

The line is the legend of the map.

paumarques's picture
1312 pencils

està de puta mare!!

Pau Marquès
(+34) 670 36 79 83

El Barto's picture
El Barto
111 pencils

Haha, I'd still get around with this map as a born and bred Hamburger.
But still, I like the idea.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Why target on tourists? I wouldn't donate to a city which I'm spending my holiday. I would care more about home.

silvi's picture
4172 pencils

Totally agree. target seems to be tourists. And they doesn´t make donations at all in their vacations.

rolling.stone's picture
2740 pencils

and at least agency is honest in accepting 5% increase in donations (only 5% because they were tourist)


~ Quite obviously, I have gathered no moss ! ~

Carlos Garcia's picture
Carlos Garcia
847 pencils

Done for the SONY NAV-U GPS by Grey Lisbon.


beingofageoldgrace's picture
342 pencils

no sir, its too tiny to win sth.

btw: scam for social is not good for your karma.

ShaniG's picture
17214 pencils

Smells like a scam. Too expensive just to get random donations from random tourists.

MarieMarie's picture
6 pencils

Simple & effective

maxchionh's picture
255 pencils

this is a very good concept. good work!

Brain-Art's picture
1101 pencils

Nice idea but agree with the Target Issue. Not well directed

WillyLatasa's picture
616 pencils

Excelente! No se si me hace llamar para donar, pero me llega instantaneamente.

"Bright ideas bring better results"

Viralmente's picture
15 pencils

unconventional awareness

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