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Unjumbling the mind

Agency: 
Published/Aired: 
May 2015
Description: 

Direct advertisment created by Right Here, Kenya for Alzheimer's Association, within the category: Public Interest, NGO.

Advertising Agency: Right Here Ltd., Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Associated Creative Director: Yash Deb
Copywriter: Crystal Ading
Designer: Martin Nandwa

Comments (4)

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Highest Rated

Luis Porras's picture
Luis Porras
Activity Score 141

This idea was made in Guatemala several years ago, but just for a local ad award (and it won), but nobody else in the global industry knows about it. Sad.

Dzsoi's picture
Dzsoi
Activity Score 8479

I get the idea, it is nice, though most people (even without Alzheimer) can't solve a Rubik's cube.
Moreover, distorted images of faces have been used many times before in Alzheimer-related ads.
Having said that, it works.

damnson's picture
damnson
Activity Score 11517

Agreed on all fronts, but I like it.

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 47571

Not a bad idea.

Luis Porras's picture
Luis Porras
Activity Score 141

This idea was made in Guatemala several years ago, but just for a local ad award (and it won), but nobody else in the global industry knows about it. Sad.

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