Allianz: Sea monsters

When you hire Allianz Nautica it’s always smooth sailing.

Pirates, thunder storms and sea monsters. The Seas are no longer quite so scary. The objective was to advertise the Allianz Nautica insurance, one of the most traditional of the country in the coverage of private boats and sailboats, among the participants of an important boat race. We went back to the time when scary sea monsters “haunted” the Great Navigators. The image chosen for the cover invites the person to enter this universe. But, in opening the piece, a surprise – these mythological beings turn into stuffed animals, revealing that Allianz Náutica insurance render sea dangers harmless. The stuffies had the goal of charming the sailors and their families. As they are durable, they fix the product message for a longer period of time. Three sea monsters, developed especially for this action, formed an exclusive collection. Watch the video too.

Advertising Agency: Ogilvy, São Paulo, Brazil
Chief Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Art Directors: Fernando Passos, Pedro Walker
Copywriters: Nathalie Lourenço, Marisa Rigon
Toy Design: Ricardo Vene, Rafa Santurian
Toy Fabric: Alessandro Toricelli
Painter: Alexandre Reider
Illustration Painter: Andre Attanasio
Account: Andrea Tornovisky
Graphic Production: Antonio Carlos

March 2010


Guest's picture

its a good idea. The sea monsters are very nice...

Guest's picture

what about covering you from actual disasters?

Dzsoi's picture
8008 pencils

This is so cute, lovely DM, good idea!

Guest's picture
Guest's picture

é envolvente, chama a atenção, cria laços...

lynnholilin's picture
118 pencils

the sea monster plushies are absolutely adorable!

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore

Guest's picture

Excellent, very creative, congratulations.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Clap clap clap! and one more clap..

Guest's picture

Really good

Guest's picture


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