Sometimes finding a job is a matter of luck. But as they say, you need to make your own luck. And since I can cook,
I made some fortune cookies - then targeted all the eCDs in Sydney’s major agencies. Each received a bespoke DM pack:
a handcrafted fortune cookie, with a simple message inside: the link to my work. Time will tell if this is my lucky campaign.
Creative: Alessio Maria Centritto