The “One Day At A Time” Calendar

April 2012
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We developed a traditional calendar, but with one difference: each page of the calendar represents a single day, and not an entire month. And instead of showing 30 days, each box displays one hour of that day. So what seemed to be just another regular calendar, became a daily reminder of the AA motto: “Take it one day at a time”. The calendars were distributed amongst members and supporters of Alcoholics Anonymous Brazil.

Advertising Agency: JWT, Brazil
Executive Creative Directors: Ricardo John, Roberto Fernandez
Creative Directors: Fabio Brandão, Ricardo John, Roberto Fernandez
Art Director: Fabio Santoro
Copywriter: Pedro Furtado

Comments (12)

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LOLWREN's picture
16 Activity Scores

Would it not work better if it were one of those one-day-one-date calander? Then it really is one day at a time.


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