We wanted to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. Our audience received a handmade mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate.
Advertising Agency: serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Christoph Everke, Alexander Nagel
Art Directors: Matthäus Frost, Dimitrios Arampatzioglou
Copywriters: Katharina Keith, Melanie Madaus
Production: Katy Pergelt
Published: January 2013