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The Percentage Mailing

Agency: 
Published/Aired: 
January 2013
Description: 

We wanted to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. Our audience received a handmade mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate.

Advertising Agency: serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Christoph Everke, Alexander Nagel
Art Directors: Matthäus Frost, Dimitrios Arampatzioglou
Copywriters: Katharina Keith, Melanie Madaus
Production: Katy Pergelt

Comments (4)

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Highest Rated

MightyPackage's picture
MightyPackage
Activity Score 10

It looks clean and neat which is a plus. I wonder if there is a design on the box top?

morse's picture
morse
Activity Score 17364

Nice design work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43505

Interesting concept.

Liviu's picture
Liviu
Activity Score 4362

as I know in Germany you should pay some tax if you receive expensive gifts like this.

MightyPackage's picture
MightyPackage
Activity Score 10

It looks clean and neat which is a plus. I wonder if there is a design on the box top?

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