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BigBrother's picture
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FedEx did it for sending articles, now AIG does it for insuring them. Both with great results. For us it's less impacting because we've seen it before, but AIG's target audience hadn't. There should be a system to replicate great ideas in markets where they are still "fresh". Scientists do it. Doctors do it. Economists do it. Everyone does it, while in marketing we still argue about Absolute Originality. While important, is it always practical?