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Stethoscope

Agency: 
Published/Aired: 
January 2013
Description: 

Africa has a severe shortage of doctors and other healthcare professionals. So Africa Health Placements sent a direct mail containing a pressure activated device to recruit foreign doctors to work in Africa. Once opened, a message prompts doctors to place their stethoscope on the device, this activates a pre-recorded MP3 that speaks directly to them. The audio for the ad was recorded at a low level so that it was only audible through a stethoscope. Turning something that every doctor possesses into an advertising medium to create the world's first stethoscope radio ad.

Advertising Agency: Boomtown Strategic Brand Agency, Port Elizabeth, South Africa
Creative Director: Andrew MacKenzie
Art Director: Tim Jones
Copywriter: Gary Welsh
Designer: Jedd McNeilage
Editor: Steven Carter
Additional credits: Rooftop Productions

Comments (11)

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Highest Rated

655321's picture
655321
Activity Score 176

Brilliant!

robinstam's picture
robinstam
Activity Score 215

Great idea. But why is it a radio ad? Where's the radio? ;-)

kleenex's picture
kleenex
Activity Score 43473

The whole radio was inside the box. I loved the idea.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

I likey.

Owolawi's picture
Owolawi
Activity Score 1528

Fantastic idea,but I bet this statistic ain't right; "1,200 doctors graduate in Africa every year" -An entire continent? naah!

Planeador's picture
Planeador
Activity Score 8

It's nice

Planeador's picture
Planeador
Activity Score 8

It's nice

Planeador's picture
Planeador
Activity Score 8

It's nice

Planeador's picture
Planeador
Activity Score 8

It's nice

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Reach? Results?

timesashes's picture
timesashes
Activity Score 77

would like to know the results. But the idea seems excellent

655321's picture
655321
Activity Score 176

Brilliant!

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