NewerOlder

Africa Health Placements: Stethoscope

Africa has a severe shortage of doctors and other healthcare professionals. So Africa Health Placements sent a direct mail containing a pressure activated device to recruit foreign doctors to work in Africa. Once opened, a message prompts doctors to place their stethoscope on the device, this activates a pre-recorded MP3 that speaks directly to them. The audio for the ad was recorded at a low level so that it was only audible through a stethoscope. Turning something that every doctor possesses into an advertising medium to create the world's first stethoscope radio ad.

Advertising Agency: Boomtown Strategic Brand Agency, Port Elizabeth, South Africa
Creative Director: Andrew MacKenzie
Art Director: Tim Jones
Copywriter: Gary Welsh
Designer: Jedd McNeilage
Editor: Steven Carter
Additional credits: Rooftop Productions
Published: January 2013

Related videos by Shutterstock

11 comments

robinstam's picture
robinstam
201 pencils

Great idea. But why is it a radio ad? Where's the radio? ;-)

kleenex's picture
kleenex
22696 pencils

The whole radio was inside the box. I loved the idea.

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

I likey.

Owolawi's picture
Owolawi
1381 pencils

Fantastic idea,but I bet this statistic ain't right; "1,200 doctors graduate in Africa every year" -An entire continent? naah!

Planeador's picture
Planeador
8 pencils

It's nice

Planeador's picture
Planeador
8 pencils

It's nice

Planeador's picture
Planeador
8 pencils

It's nice

Planeador's picture
Planeador
8 pencils

It's nice

thedesignaddict's picture
thedesignaddict
5202 pencils

Reach? Results?

timesashes's picture
timesashes
77 pencils

would like to know the results. But the idea seems excellent

655321's picture
655321
132 pencils

Brilliant!

Log in or register to post comments