ADT Security System: Box

Breaking into your apartment is easier than you think.

Watch the video too.

Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Matías Lecaros, Simón Subercaseaux
Creative Directors: Matías Lecaros, Eddy Fernández
Art Director: Tomás Garín
Copywriters: Matías Lecaros, Felipe Araya, Felipe Hernández
Additional credits: Jose Valenzuela / Amazing
Published: January 2010

26 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hehe, that's very clever ;p I wonder how the sides of that box look like but even if they're open it's still a great idea. Bravo ;-)

s1bs's picture
s1bs
399 pencils

cul.

Ramezani's picture
Ramezani
315 pencils

done bye phillip und keuntje...
http://www.youtube.com/watch?v=e7Z-Y2W83q8

done by ddb berlin
i couldn find a direct link...

Guest's picture
Guest

this is a nicer execution too...

riyelam's picture
riyelam
370 pencils

This one is nicer, tougher and more shocking.

Guest's picture
Guest

Excellent! Great job guys

Guest's picture
Guest

Done, at least three times before

Guest's picture
Guest

Good, Simple and it works...
Excellent job

Guest's picture
Guest

very well done

Guest's picture
Guest

Amazing!!!!!

silvi's picture
silvi
4172 pencils

If this box actually works, this is a great idea.

brookjohnston's picture
brookjohnston
296 pencils

Yeah, I wonder how many unfolded boxes ended up in people's homes. But super cool idea!

Guest's picture
Guest

Is great, simple and clever.

CreativeNinja's picture
CreativeNinja
133 pencils

If this really works, it's the best idea I've seen in a while. Superb.

If that were my house I were a little freak out though :P

keithstoeckeler's picture
keithstoeckeler
425 pencils

I don't think this would make me get a security system. It's clever, but it's not jarring enough to make me act.

atb2005's picture
atb2005
13567 pencils

I don't get all the praise. I will be annoyed if someone should slide that under my door. I may even throw it away immediately.

brookjohnston's picture
brookjohnston
296 pencils

All advertising is annoying - it's just a matter of getting someone to take a notice :)
Catch their attention with something like this and you're one step closer to a getting a customer.

Guest's picture
Guest

As clever as it is, is it ethical to literally physically shove an ad into peoples' homes?

Although, I really can appreciate the shock of a box appearing inside your apartment with no way of knowing how it got there. It would certainly grab my attention.

Guest's picture
Guest

this must be effective.

Guest's picture
Guest

Not original...
great idea tough. too bad.

No coffee No concept's picture
No coffee No concept
16 pencils

Old idea.
weak execution.
Duval guillaume dit it better :
http://iloapp.burosamen.nl/blog/inspiratie?ShowFile&image=1232921347.jpg

Guest's picture
Guest

Are these boxes available commercially? toddfluhr@gmail.com

Paridhi.'s picture
Paridhi.
122 pencils

excellent idea..!!

thedesignaddict's picture
thedesignaddict
5393 pencils

The burglar balloon idea is WAAAYYYYY better.

The balloon was made to look like the masked burglar. Excellent idea!

And the box is supposed to represent what - a box? Whiff!

What an egregious, half-baked ripoff.

Dzsoi's picture
Dzsoi
6312 pencils

I agree on every word, man. Very stupid ripoff.

Guest's picture
Guest

How is his not considered a scare tactic, and an approved solicitation of ADT services?

Other than that, very creative and awesome.

http://TimDobbins.com
http://twitter.com/timdobbins

Log in or register to post comments