ADT Security System: Box
Breaking into your apartment is easier than you think.
Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Matías Lecaros, Simón Subercaseaux
Creative Directors: Matías Lecaros, Eddy Fernández
Art Director: Tomás Garín
Copywriters: Matías Lecaros, Felipe Araya, Felipe Hernández
Additional credits: Jose Valenzuela / Amazing
Published: January 2010
26 Comments
Hehe, that's very clever ;p I wonder how the sides of that box look like but even if they're open it's still a great idea. Bravo ;-)
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cul.
done bye phillip und keuntje...
http://www.youtube.com/watch?v=e7Z-Y2W83q8
done by ddb berlin
i couldn find a direct link...
this is a nicer execution too...
This one is nicer, tougher and more shocking.
Excellent! Great job guys
Done, at least three times before
Good, Simple and it works...
Excellent job
very well done
Amazing!!!!!
If this box actually works, this is a great idea.
Yeah, I wonder how many unfolded boxes ended up in people's homes. But super cool idea!
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Is great, simple and clever.
If this really works, it's the best idea I've seen in a while. Superb.
If that were my house I were a little freak out though :P
I don't think this would make me get a security system. It's clever, but it's not jarring enough to make me act.
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I don't get all the praise. I will be annoyed if someone should slide that under my door. I may even throw it away immediately.
All advertising is annoying - it's just a matter of getting someone to take a notice :)
Catch their attention with something like this and you're one step closer to a getting a customer.
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As clever as it is, is it ethical to literally physically shove an ad into peoples' homes?
Although, I really can appreciate the shock of a box appearing inside your apartment with no way of knowing how it got there. It would certainly grab my attention.
this must be effective.
Not original...
great idea tough. too bad.
Old idea.
weak execution.
Duval guillaume dit it better :
http://iloapp.burosamen.nl/blog/inspiratie?ShowFile&image=1232921347.jpg
Are these boxes available commercially? toddfluhr@gmail.com
excellent idea..!!
The burglar balloon idea is WAAAYYYYY better.
The balloon was made to look like the masked burglar. Excellent idea!
And the box is supposed to represent what - a box? Whiff!
What an egregious, half-baked ripoff.
I agree on every word, man. Very stupid ripoff.
How is his not considered a scare tactic, and an approved solicitation of ADT services?
Other than that, very creative and awesome.
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