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Box

Agency: 
Published/Aired: 
January 2010
Description: 

Breaking into your apartment is easier than you think.

Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Matías Lecaros, Simón Subercaseaux
Creative Directors: Matías Lecaros, Eddy Fernández
Art Director: Tomás Garín
Copywriters: Matías Lecaros, Felipe Araya, Felipe Hernández
Additional credits: Jose Valenzuela / Amazing

Comments (26)

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Highest Rated

Guest's picture
Guest

How is his not considered a scare tactic, and an approved solicitation of ADT services?

Other than that, very creative and awesome.

http://TimDobbins.com
http://twitter.com/timdobbins

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, that's very clever ;p I wonder how the sides of that box look like but even if they're open it's still a great idea. Bravo ;-)

s1bs's picture
s1bs
Activity Score 397

cul.

Ramezani's picture
Ramezani
Activity Score 315

done bye phillip und keuntje...
http://www.youtube.com/watch?v=e7Z-Y2W83q8

done by ddb berlin
i couldn find a direct link...

Guest's picture
Guest

this is a nicer execution too...

riyelam's picture
riyelam
Activity Score 366

This one is nicer, tougher and more shocking.

Guest's picture
Guest

Excellent! Great job guys

Guest's picture
Guest

Done, at least three times before

Guest's picture
Guest

Good, Simple and it works...
Excellent job

Guest's picture
Guest

very well done

Guest's picture
Guest

Amazing!!!!!

silvi's picture
silvi
Activity Score 4172

If this box actually works, this is a great idea.

brookjohnston's picture
brookjohnston
Activity Score 296

Yeah, I wonder how many unfolded boxes ended up in people's homes. But super cool idea!

Guest's picture
Guest

Is great, simple and clever.

CreativeNinja's picture
CreativeNinja
Activity Score 133

If this really works, it's the best idea I've seen in a while. Superb.

If that were my house I were a little freak out though :P

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

I don't think this would make me get a security system. It's clever, but it's not jarring enough to make me act.

atb2005's picture
atb2005
Activity Score 13561

I don't get all the praise. I will be annoyed if someone should slide that under my door. I may even throw it away immediately.

brookjohnston's picture
brookjohnston
Activity Score 296

All advertising is annoying - it's just a matter of getting someone to take a notice :)
Catch their attention with something like this and you're one step closer to a getting a customer.

Guest's picture
Guest

As clever as it is, is it ethical to literally physically shove an ad into peoples' homes?

Although, I really can appreciate the shock of a box appearing inside your apartment with no way of knowing how it got there. It would certainly grab my attention.

Guest's picture
Guest

this must be effective.

Guest's picture
Guest

Not original...
great idea tough. too bad.

No coffee No concept's picture
No coffee No concept
Activity Score 16

Old idea.
weak execution.
Duval guillaume dit it better :
http://iloapp.burosamen.nl/blog/inspiratie?ShowFile&image=1232921347.jpg

Guest's picture
Guest

Are these boxes available commercially? toddfluhr@gmail.com

Paridhi.'s picture
Paridhi.
Activity Score 122

excellent idea..!!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The burglar balloon idea is WAAAYYYYY better.

The balloon was made to look like the masked burglar. Excellent idea!

And the box is supposed to represent what - a box? Whiff!

What an egregious, half-baked ripoff.

Dzsoi's picture
Dzsoi
Activity Score 8073

I agree on every word, man. Very stupid ripoff.

Guest's picture
Guest

How is his not considered a scare tactic, and an approved solicitation of ADT services?

Other than that, very creative and awesome.

http://TimDobbins.com
http://twitter.com/timdobbins

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