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Light Card

Agency: 
Published/Aired: 
February 2014
Description: 

Adrian Tan is a Lighting Designer who brings theatrical plays to life. So we turned his business card into an interactive medium. The words “Lighting Designer” were broken down into unrecognisable shapes and printed on both sides of the cards. When the card is held against a light source, the words are revealed once again.

Advertising Agency: GOVT, Singapore
Creative Directors: Aaron Koh, Casey Loh
Art Director / Illustrator: Yasee Poh
Copywriter: Casey Loh

Comments (10)

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Highest Rated

jaydevanimator's picture
jaydevanimator
Activity Score 54

Superb Creativity :)

Senior Designer

ivan's picture
ivan

Huge collection of creative business cards here: http://stocklogos.com/topic/ultimate-creative-business-cards-collection

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

This looks really cool, but shouldn't there be some sort of instruction on the card on how you should hold it against a source of light?

Reality Check's picture
Reality Check
Activity Score 2539

Agree. (Otherwise, how would the recipient know what to do with the card?)

kleenex's picture
kleenex
Activity Score 44635

That would get rid of the genius part to it right.

baliais's picture
baliais
Activity Score 2608

Agree to Kleenex, I don't think it is needed as people enjoy more by discovering it by themselves.

Dzsoi's picture
Dzsoi
Activity Score 8414

Agree. In real life you can't afford to loose 90% of your potential partners because they are not as good as Sherlock.
Most people won't examine a paper card with lines on it for minutes to figure it out what to do.

Gute Werbung's picture
Gute Werbung
Activity Score 55

Clever. Really good.

Gute Werbung - World best Advertising

damnson's picture
damnson
Activity Score 11517

It's cool, but it doesn't really need such an epic film with emotional music underneath it.

An axe murderer of ads.

jaydevanimator's picture
jaydevanimator
Activity Score 54

Superb Creativity :)

Senior Designer

jaydevanimator's picture
jaydevanimator
Activity Score 54

Superb Creativity :)

Senior Designer

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