Brief: Since our client ADNIP is an integral part of Abu Dhabi, we were asked to create a calendar that showcases the stunning growth of ‘the richest city in the world’ as Fortune magazine put it.
Solution: A calendar printed on transparent sheets that shows a ‘progression’ of how Abu Dhabi was built - from a fishing hamlet to a bustling city. The growth is tracked with each passing month and, by the end, the complete city is ‘built’ on the pages of the calendar.
Dreams in the desert, built on the sands of time
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