Adidas: Shoelace Business Card

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cícero Souza
Copywriter: Ricardo Porto
Published: January 2012

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15 comments

morse's picture
morse
13988 pencils

Great idea! And cheap too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture
Prasad Weerasekara
631 pencils

clap. :D

khronos's picture
khronos
998 pencils

so if you want to know where the store is the next time, you would have to remove your shoelaces? different, yes, practical no...not thought through...

vote4pedro's picture
vote4pedro
4601 pencils

They're not meant to be used. Real shoelaces are 30 to 50 inches (or longer). These are more like 10 to 12. You wouldn't make it half way up a kid's shoe trying to lace them up. That said, I don't think many people would hang on to them. Personally, I'd toss it to avoid clutter.

jimbalalestat's picture
jimbalalestat
108 pencils

salute the idea.

Euro RSCG Muscat's picture
Euro RSCG Muscat
3 pencils

Clear and Simple

Hadrons's picture
Hadrons
5707 pencils

Great idea.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

I like the idea.

I guess people will keep this card a bit longer than others -- maybe even long enough to decide to use it or to put the details on their phone :)

textpirat's picture
textpirat
250 pencils

Wonderful!

kleenex's picture
kleenex
22696 pencils

The idea works for me.

JacktheMc's picture
JacktheMc
25 pencils

I like this, and I'm glad it went forward even though the drawbacks are a bit glaring. You should never kill a good idea just because it's not perfect.

Andrej's picture
Andrej
656 pencils

Well said.

luizalbertoalves's picture
luizalbertoalves
2 pencils

Very good!!!! great idea!!

macnell's picture
macnell
169 pencils

.........

designzero68's picture
designzero68
74 pencils

speechless good.

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