L'Accueil Bonneau, a charitable organization that has been at the service of Montreal's homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal's business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion, we created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: “This bullet could save lives”. A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000.
Advertising Agency: BCP, Montreal, Canada
Creative Directors: Etienne Bastien, Jonathan Rouxel
Art Director / Designer: Antoine Dasseville
Copywriters: Jonathan Rouxel, Dom Bulmer
Account Manager: Michèle Bastien
Agency Producer: Frédérique Bissonnet