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Accenture: The App Book

There’s something about a physical book. There’s something about an ebook. Wouldn’t it be lovely to combine these two into a most wanted book: the App Book. An innovative combination of old and new media, with a physical book and a digital app that interacts with and adds to the written interviews.

We created The Next Ten: a book that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. With inspiring Dutch thinkers - and doers – in a wide range of fields. People like Rem Koolhaas, Onno Ruding and Boris Veldhuijzen van Zanten talk about the business and social themes they believe will be relevant in the next 10 years, and the innovative ways they expect the business community and the world at large to respond to this rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact.

The App Book has been created in close collaboration with Accenture the Netherlands, celebrating its 10th anniversary with its sights set firmly on the future.

Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Director: Wouter Vanharen
Copywriter: Merlijn Vliet
Photographer: Tim Stet
Printing: Spinhex
Published: November 2011

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5 comments

Hadrons's picture
Hadrons
5743 pencils

Dry, boring, the music suck - full of itself - not buying.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

lento.

kleenex's picture
kleenex
26352 pencils

An interesting idea, but it just will not fully work imo.

Haber's picture
Haber
64 pencils

sorry but done like a million times, on flyers, posters, prints in magazines etc...

khronos's picture
khronos
998 pencils

***snoooooooooooreeeeeeeeeeeeeeeeeeee***

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