A Drop Of Life: Words from water

Using an innovative printing technique, we created the world’s first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life for those living in arid regions and were encouraged to take action to help.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith lo, Sonic Choy, Yung Chan
Copywriters: Brent Horner, Vivian Ho
Photographer: Rayman Ng
Designer: Daniel Lo
Print Producer: Ken Yau

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4 comments

jackblack's picture
jackblack
2261 pencils

Water activated coasters... Ho hum.

Micah1221's picture
Micah1221
202 pencils

Kudos on a very creative idea. I'm concerned that the dull colors will cause the metamorphosis to go unnoticed.

Inkwell's picture
Inkwell
148 pencils

Hardly the "world's first miracle," but a fine idea.

kleenex's picture
kleenex
29385 pencils

solid idea..

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